B&G recently worked together with Pooch and Mutt to deliver a bespoke pouch for the launch of their products into Morrison’s stores. Together with Print on Lamination by TCL Packaging and after approval of artwork, the project was turned around in a matter of days allowing Pooch and Mutt to meet their deadlines with Morrison’s with a stand out bespoke pouch for their brand.
Pooch & Mutt, founded in 2008 are dedicated to helping dogs lead happy, healthy lives. They provide a range of functional Grain-Free Dog foods, Hand-Made Treats and natural Supplements made with a unique blend of ingredients to help target specific problems in dogs.
Peter Ralten Commercial Director at B&G Products said,
“Pooch and Mutt came to us with a tight deadline as Louise was losing faith in a supplier used in the far east and got worried the goods would not be supplied on time. As the packaging was going to be used for a brand new Morrison’s Listing having no packaging was not an option. B&G with a quick turnaround on printed laminate by TCL made it happen within a very short lead-time and the product is now for sale in selected Morrison’s stores.”
The locality was a big factor for Pooch and Mutt when choosing a packaging partner. Louise, Operations Manager at Pooch and Mutt said, “We naturally prefer a packaging partner who is based in the UK. Being an environmentally conscious company, having our packaging shipped half way around the world can raise concerns. Also, with supply coming from the UK we didn’t have to worry about our packaging being held at customs which would have been a disaster for our tight deadline for the launch at Morrison’s”
B&G Products believe in being a responsible supply chain and being a member of Sedex proves this. Louise wanted a packaging partner who was ethical in its approach to their products.
Some still believe that if you want the best price you need to go overseas. We demystified this in an earlier blog post and it’s again been proven here. Louise said, “We always thought staying in the UK for our packaging would mean higher prices but B&G were a reasonable match for the Far East and the quality is extremely high-end by comparison. They even helped us out with stock holding to put less pressure on our cash flow. B&G were also very forthcoming with the correct advice, even if it wasn’t always what we wanted to hear; compared to some overseas companies who often promise a lot and then fail to deliver. Their expertise really showed throughout the whole process.”
So the end result for Pooch and Mutt? They received their product on time, from a UK based company with an Ethically sourced supply chain at a competitive price. They met their deadline with Morrison’s and you can now see their range of products in stores now.
Louise had this final thing to say “B&G really helped us meet our deadlines for the product launch. I would highly recommend them to any company seeking a packaging partner.”