The first of its kind; a printed, stand-up, ovenable pouch has been developed by B&G Products & TCL Packaging. The pouch has been introduced a new range of frozen, fish-based cook-in-the-bag meals.
The printed Doypack took 12 months to develop and is being used for microwave and conventional oven cooking up to 200°C. The pouch can also be stored as frozen.
The Doypack is made from a PET structure to ensure rigidity and stability during cooking with no reduction in performance. The stand-up pouch format is particularly suitable for microwave ovens as it fits easily inside and can be safely handled when the contents are hot and poured out for serving.
The product was developed and extensively tested by the technical teams of B&G Products and TCL Packaging. A new bag conversion technique had to be developed to create the pouch. It has been fully certified by Smithers Pira for food safety up to 220°C, 450°F Gas 7. Production utilises the latest ovenable inks and employs a new pouch-making conversion process which facilitates exceptionally strong seals, aided by high lamination bond strength. The pack also has good slip properties for easy handling during the packing process.
Peter Ralten, commercial director comments: “Convenience is getting higher on the agenda for consumers. To make a Stand Up Pouch that enables customers to either cook the in the microwave or oven without any mess is something that the market has been waiting for. It is a technically complex and innovative product that we expect to transform how certain foods are packed. It was exciting to see this product launched in the market after months of development work. There is a cost saving vs rigid plastic and glass packs and the appearance is fantastic another bonus is that the pack can be recycled where facilities exists.”